Talking Stone Film

Film Reviews & Headlines

So, my name is Aurelija. Probably you
met me yesterday at some point of the evening. And I work at advertising agency
Milk in Lithuania. And I have a very beautiful name which
translates to multiple things, including checking routers and internet
connection but my name… Like my… My naming is head of digital. And I’m super happy to be here. And the reason why I am happy is that I never thought
I’m going to be talking to creative people. Because I was always a geek.
Like all the time. The one story, that summarize
myself as a person, is that when I was 14, I was at the music class and teacher asked me to sing a song and I thought: So basically all the art, all forms of arts, like singing, dancing and doing things,
was more of the “Why so not productive? You can pick it up and put it somewhere.
So, all about efficiency right? It happened to me until I was… 22. I did finance, I studied economics
and like hardcore stuff. And they’re super…
It’s like a hospital basically. It’s super clean, super nice,
super tight and you are… So I kind of felt at home. But it moved my
personality not in the right direction. But at some point I understood
that good storytelling is the most efficient way to do it. The most efficient way to send information,
to communicate with people, to reach your goals and I started working in digital agency. First I started like plain digital agency, no ATL. And I think I found my match. Internet hardcore stuff where you need to have analysis, you see numbers and everything can be translated to numbers. So this is my back story. I have structured my presentation in very
same way that I have personality. First we’re gonna be doing more of the… it’s chan… It does change right now
so it’s more of the… Picture what is happening online right now,
what are the trends, And the second part is going
to be more about the…. Practice part. I know, I put this light on purpose. Because I knew you are going to be doing something you late at night and we will need some wake up.
Wake up call. I said it’s not gonna be hard,
but I didn’t say it’s gonna be easy. First we’re gonna be doing more of the… More of the… Theory, but I don’t want
to say theory because it’s chan… It does change right now
so it’s more of the… Picture what is happening online right now,
what are the trends, what people are doing
and how they’re behaving. And the second part is going
to be more about the…. Practice part. I know, I put this light on purpose. Because I knew you are going to be doing something you late at night and we will need some wake up.
Wake up call. Your eyes. I said it’s not gonna be hard,
but I didn’t say it’s gonna be easy. Like on your eyes. So yeah, this is… This is my story and I know
what you’re thinking right now “Oh shit, it’s gonna be a long day with lots of talking about online, doing things.” But I don’t really know what to be a lecturer.
So I need a conversation, because I can talk about Internet like all the time. Internet is my second favorite topic.
The most favorite is myself, of course. As you noticed that at the beginning. But… I need to know, I need any feedback. Like,
what you know, what you need to know deeper, better. I know that the financing is an important part
but what else you’re curious about? I can explain it to you and we can detour
to whatever you like and think. So we’re gonna have breaks. We’re gonna have… Competitions.
Very small, but competitions. Competition? Like, likes from Facebook? – Facebook like competition?
– Yeah. So it’s gonna be short.
We will just make it. But… But don’t be afraid. So this is welcome to the internet thing. And let’s get started, right? So the first part is… Internet, right? I always start my topics with
that Internet is amazing in so many ways. And we’re gonna talk… Talk about it what is happening with people, right? How it started, what is begin… What is… It doing it right now,
how generations are changing. You mentioned that some social medias
work really well for the for the young kids and other ones are picked up by the older people. Actually, Facebook is the most popular
now with the older generation, grandmas. Right now they’re moving in
really really in huge chunks. And another part is that GIFs
are more popular than YOLO. But we will discuss it a little bit later, what does it mean and what I had in mind with that. Internet. Why internet is so amazing?
And what is happening with it? Internet became like staple. You have a computer,
you spend so much time on it. You… Chat with your friends on different platforms until four o’clock in the morning. And then that’s wonderful. That’s fine. But what happened?
The devices got from this to this. And then back again to a little bit bigger.
And right now we have internet everywhere with us. Like right away, in the pocket.
And data got cheaper, devices got lighter and faster, and we can do multiple things
like right there, at a time. And that changed so many things. You can find the books online, like, how even our posture, like length of fingers, like the way we sleep has changed because we use internet and devices so much. Like, literally. There is a book called “Internet poses”. Where you… Yeah, yeah it’s a good one.
I think they have hundred of those. Where you just do different things.
You do this all the time, right? Then you, when you sleep, you shift your computer just a little bit, just you could watch a movie. Do you do that? Or am I the only one? Anyone? No? I will send you the book. This is a good trick. So basically it’s changed how we keep
ourselves and what we do. And by what we do, I mean micro moment, right? So basically our days used to be like:
this is the school then, the computer and this, and this, and that. Huge chunks. And we think about, like, in the long term things. But basically all our life is a collection of micro moments, that happens right away. Like, I see something, I take a picture. I hear some song, I need to know who is playing.
I need to buy something. My hair dryer just broke, I need to buy it right now.
So you can do instantaneously. And internet facilities and mobile devices do that. But to explain it better what is micro moment, because you’re gonna hear it a lot in the next… A year at least. I’m gonna show you… – Eight years?
– For the next eight years? No, no. I’m not that good at predicting.
I think a year. – A year?
– Let’s do it a year. 8 years are a little bit too much. This is the end. I cut the brand. So it’s an advert? No, it’s not and advert, I just… Basically… Most of the thought
about online comes from google, right? Because what google does? They scan
what people are doing, how are they behaving and… And that was created. Basically it’s a
research of the Google. So I just cut it. I don’t know why. But yeah. Micro moments are everywhere,
we do it all the time. And you probably can recall like at least…
I don’t know, 10 moments yesterday where you had to pull out your phone
and do something. And what happens? That enable people not only watch search
and do things but also create. And it’s a completely different mindset, it’s a completely different generation of people who behave that way. Who are not waiting for a TV, for screening of the… Of the movie or a series.
Game of Thrones or any kind of that. So it’s a generation who wants it on their own.
Like, right away or at the time that is convenient. And it’s called generation C. I have this picture because it’s super buff.
They know what they you like, they know what they do and what they don’t like. Generation C maybe because it’s connection, community, creation and curation. Basically this is why it’s called C.
And these are the people who basically, it’s us. It doesn’t define by any
characteristics, like age or social, demographic, any kind of that.
It is more of the how you… What’s your attitude. How you approach your life, your digital life.
What you do online and what you don’t. So basically I think we account all of us.
Account as generation C. It’s very very strange and tipping point for
brands and for the society as it is itself. As I mentioned like, in the previous times,
like previous times. It’s still right now. If you wanted to deliver the message,
then you had to go to the big screen or you have to go to TV and then you kind of assumed
that people were gonna watch it But it’s changing. Because you can choose
if you want to watch it or not. And then you can go online and you have it… Streaming on Netflix, right? So connection means the people
like to chat and share. So if you watch content online… On any kind.
It can be Vine, it can be Facebook it can be… All the other video streaming platforms.
You want to talk with people about it, right? It’s not a one-way communication
where I tell you how to do it. I tell you what is good or bad. It’s more like,
I show you how it is, how I see the world. And then people discuss about it.
You probably can tell me about the comments. Like, below the youtube. And this is what people really like.
They like the connection with people. They like the connection with who is creating the content, what’s the meaning behind it. We had Q&A session yesterday, right?
And we all had like all sorts of questions what… And from different angles.
And people enjoy. They want to have a feedback. And creators at last can explain themselves. I’m not saying that everyone has to react to bad comments. Say like, “Oh my god, maybe I did it wrong.”
Or “I’m sorry for that”. No, it’s more of the standpoint where I am and I can argument myself and have a connection with the people. And that’s why social media’s like…
I will show you the statistics. Like how much, where people spend their online time.
So community. Community is best what can happen,
probably, online for brands and for creators. So people chat, right? Some are for you, some are against you. Some like it and some don’t like it. And that’s the beauty of
Internet and the freedom. And… Then, at some point, the communities are created. So, if we watch the same content,
we start the conversation about it below. If we watch… If we play the same online games,
if we do some kind of similar things you can see the same people are
connected in multiple ways. And they become ambassadors of the brand
or they become loyalists. And this is like really really awesome thing. Community as well counts as the followers. So you’re building people who are subscribing you. And who wants to get more and more news about it. Creation. When I said people are looking
for good content or answers or anything, they’re in the same way creating it. A lot. Like a lot a lot. You probably
have noticed how much of… videos are uploaded every
day in multiple platforms. But people are not afraid anymore. They’re not afraid to put themselves out there and say, like, “This is what I think, this is what it is. This is my cat, this is my dog, this is the food.”
But this is not only… Shallow and lame way which,
like, I do all the time. But… Yeah, I do. But it’s more of the… Self expression enablement and that you
don’t need to have a camera, sound and all the stuff to create things. You just
need your mobile phone and you just do whatever happens and you can… Montage it on your computer
or even like right away on the app. So, enablement of the devices and the speed of putting out there,
and the price which is close to zero. Except the time you’re investing in spreading it. People are just doing it
and that’s the way to learn how to do it. And then curation. Curation, it’s more of… It can have a broad, very broad sense,
but basically It’s that… You collect. You like what you like. This is where the Pinterest comes, right?
You don’t have to be a creator if you don’t like to. There are a lot of people who cannot wait
until they have something to show Or they are not the creative type,
but they appreciate good art. They appreciate good content.
So the curation is like… Playlist. The curations are all of the music channels
or Spotify playlists or… Anything where you can collect the
content and create it… And put it for the people. And it gets lots of followers.
Lots and lots of followers. So there are people who don’t do any kind of design, they don’t do any kind of the decoration, but they have millions of followers on Pinterest.
And they make money out of it. Because they have a good taste. So, if you have something
to do with the graphic design, So the designer is not trading, he’s not drawing new things. He is just taking shapes most of the time and making it to look at really pleasant for the eye. So curation, I would think,
is something similar. Right?
So, this generation C. And in eighty years… You’re gonna hear a lot about it. I’m just kidding. Take a look at it. In some countries, like United States,
the generation C is just enormous. Like, people who like to put themselves out there,
they like what they’re doing. They are commenting.
Even on TV they found a way to comment it. On YouTube you just write down in the
comments what you think. On TV you cannot do it. But still, some of the really good shows
happen there. Or sports events. So they do hashtag and they do
a lot of a lot of a lot of Twitter. So they are finding the ways around.
In some more like… I can’t say in the smaller countries,
because it’s grandiose of the people in the countries that allows themselves self-expression
be quite louder. But it’s picking up.
In Lithuania as well. When I started working in social, digital social media,
it was super hard to ask people to do If you’re doing a competition or something. Upload image, upload video…
Video you can forget it, right away. No one’s gonna do it. But people started to do that.
And now I see people even… Not asked are doing it. For the brands. This is generation C. OK. So, we have devices. We have internet online. We are the generation C
and we know the micro moments. But how do we spend micro moments, right? We do a lot of scrolling
and actually I am working right now on the App, which calculates how many kilometers
you swipe on your phone. So yeah. This is my little project on the side
because I’m super curious. Because I do that all the time. That’s an impulse.
Like, this is what I do all the time. But basically there are three major things
that you are doing online. It is socializing. So it’s around 30% of people. Then there is watching content.
It’s like 30% – 40% of your time. And then the rest goes to shopping,
reading and stuff like that. So, basically there is… Where the statistics come from? Like you’re saying. This is aggravated for Europe and United States. SO this is the West part. It’s really hard… More of the… More of the general ways, because you can see… The way people behave online really depends on the smartphone penetration. And then on the speed of the internet
and the cost of their interests. I was talking with the guy the other day from… Germany. From Google Germany. And he was telling like,
they’re not doing really well on… They’re only now picking up on
watching video on devices and screens, when in United States it’s like really popular.
Because of how much they pay for data. And the what’s people’s attitude.
In Lithuania we pay like quite decent price. But people need to get used to it.
Because they think “Oh my god, watching the video on your small…
Not small screen, but watching on mobile device, It’s kind of going to be super expensive.
So it’s a wait. So you need to wait until, like the entire circle comes. Statistics are aggregated but basically
if you look at the generation C, this is what… This would be how people spend their time. Social media, content and shopping. ok so social media Congdon and shopping
ok so flashback to give some kids are I said that and I explained it a little bit better. Like, explained that people prefer video content.
And you can see by all the statistics. which I’m not going to bother you with.
But Youtube is spiking, all the video is spiking all over the place.
People look… YouTube is the second biggest
search engine right now. Because I don’t really want to read,
I want to have a solution. I don’t… There is no as superior form for anything,
as long as I need the information. I’m not talking about the art part.
Like, the beautiful part of it. But if I need the answer, I’m probably gonna go to Youtube and write ‘how to…’ or ‘do something…’ I mean, last time I needed it…
I use Mac for six years and last time I needed to create a PowerPoint presentation for my client in 20 minutes. So I didn’t read manual
or PowerPoint “How to” section. I did go to Youtube and I did step by step everything. Like, how to animate, how to navigate.
Because you can find all kind of things over there Preferred videos, preferred type of content. But not only the long form, not only the
Youtube 10 or 30 minutes. By the short as well. We started with the written content online, right? You can remember still HTML and how was structured.
And then we moved more to the pictures. Like, to visual where you can
grab the information right away. And then, with the data,
with capabilities of devices, video is the thing. And regarding how they know that GIFs are getting more popular than YOLO. If you would check… Google, they have multiple platforms.
I’m not working for Google, I’m not selling it. I just really love what they do. So, you can see lots of statistics. Like what words are trending, for example.
You can see how… How world is changing… According to what people tend to write in the search field and what kind of books are getting published. So for example, right now everyone is getting like… Very personalized. That’s the century of “Me, me, me!”
I want everything about myself, right? So you can even see the words of the ‘community’, ‘society’, ‘giving back’ or something like that decreasing in general from the published literature. So this is how they know that
YOLO is decreasing and GIFs are spiking up.

One thought on “Scanorama Shortcut. #YOLO and #GIFs: Introduction to the Internet

  1. ooo i get to decide what the like/dislike bar gets to look like for once….
    SUCH POWER!! WHAT WILL I DO?!?! should i just be a dick fuck idk…
    flip a coin? nay…
    alright positive mindset=like negative mindset=dislike ……

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