Saturday morning a weekly market somewhere in Germany agraprofit – fair prices, full transparency Have you already heard of Agraprofit?
– Nope. We are a young company, but very ambitious. We offer cheap products,
but make our production chains completely transparent. We procure the cocoa
directly from the Ivory Coast. That’s how we create
local employment as a multinational company. This costs 39 cents?
– Yes! The whole bar?!?
– Yep. That’s because the locals
are very modest in their price expectations. It’s how we can guarantee fair prices. Well, ‘fair’ prices meaning low prices.
– But that’s not fair trade then?! Well, the word ‘fair’ isn’t really trademarked, so…
– So it’s ‘fair’ for the consumer. Exactly! How can it be so cheap? It’s simply because we don’t pay our workers very much.
– Oh, ok. The bananas are guaranteed to be union free. If we see people demanding labor rights,
we stop them. We nip such things in the bud. We have 100% controlled farming. That is, we control our workers very closely. And we save money wherever we can. The eggs come from regional small group production. It’s pretty tight. Like a shared student flat. Each hen has approximately the space of a page of paper. We call it the ‘golden page’. Those chickens look horrible! What you eat is THIS! Okay? You eat eggs like these! …laid by chickens kept like this! Everybody knows about the shit
from the discounter. And now you can buy it here too?!?
– Exactly! We buy the coffee beans
whenever the price hits rock bottom. Is that good? That’s how we ensure low cost procurement. I really got lucky, then.
– Indeed! The peasant is not so lucky. He’ll earn less, of course.
– Yeah, yeah. They do the work,
and we wrangle the coffee out of them at the lowest price. Ok, I’ll take some coffee, and one of these too. We use child labor for the chocolate. That’s very common in the industry. Child slavery is often criticized…
but we think it just needs an image change: “It’s modern cocoa cultivation for all ages.” For them it’s like summer camp,
or, let’s say, summer work camp. Thanks to them, we only have to pay a few cents, and they don’t even know
what chocolate tastes like. Would you like to buy a bar?
– Yes, this one here. To be honest, we spend
more money on pesticides than on labor. But we think it’s a good balance,
and we save on protective wear. When the airplanes fly overhead,
they can just hold their sleeve against their mouth, so no need to leave the plantation.
– I’ll take these. Once again, please. I didn’t get it. Look, children are sold as workers to the plantations. Of course we could pay the parents more money,
so they wouldn’t be forced to sell their children. But we already spend so much on advertising.
And you have to cut costs *somewhere*. Well, I’ll take it anyway.
– No! Oh whatever… I like these two guys. We always say: “Accept reality, maximize profits!” We also do factory farming.
You have to clear large forest areas for that. Here in Brazil, we implement
large-scale soy monocultures. I’ll take this. Is there a bigger piece?
– Yes, here you go! The feed comes from Brazil,
the pigs are in Germany. It’s really crazy how food
is moved around the globe these days! The refuse from the pigs we sell
to Africa as frozen food… …and flood the local markets there.
– Here, I have exact change. I’ll be happy to buy from you again.
– Glad that you like it! See you next time! I like to say: “Thank you Third World!”
They enable us to eat so well here. – Yes, exactly. The various exploitative processes
make it possible for us to drink good coffee at a low price. I’ll take this. – Okay my pleasure.
It’s 2 euros, and the bananas are 20 cents. I’ll take these.
– Alright, let’s make it 2.50. And this too.
– Alright, 4.50 then! And this. – This too, alright.
Business is really booming today! Is this supposed to be a joke?
Or are you serious? Well, business is pretty good at the moment.
People are snatching this stuff up. Help yourself. Would you? Well if you want to do something differently,
you have to do it differently, don’t you? Organic + Fair=More Food to Share All products sold were
organically farmed and fairly traded. A campaign of NATURLAND and WELTLADEN DACHVERBAND Made possible by the support of GEPA, BANAFAIR and NATURLAND
with financial support from BMZ. Concept and production: YOOL